Twitch – Global
Twitch is one of the internet's most specific communities — and they can instantly tell when a brand doesn't actually get them. As Creative Lead, I owned the full scope of Twitch's marketing output: global campaigns, social, activations, Times Square. All of it. Leading a team of over 20 designers, animators, and producers, the challenge wasn't just making great work — it was making work that felt genuinely native to one of the most internet-fluent audiences in the world. And for two years, the internet approved. Mostly. —
Client: Twitch | Role: Creative Director
Other projects:
Microsoft – Back to School
Client: Microsoft | Role: Creative Director
Luna Dating
Client: Luna | Role: Creative Director
HBO – Lovecraft Country
Client: HBO | Role: Art Director
HP – Gamer Brains
Client: HP Gaming | Role: Creative Director
Roblox – The Takeover
Client: Roblox | Role: Creative Director
Wine & Shine
Client: Wine & Shine | Role: Creative Director
AssemblyAI
Client: AssemblyAI | Role: Art Director
Nike – For Members
Client: Nike | Role: Creative Director
TwitchCon – Global
Client: Twitch | Role: Creative Director
HP – Omen Gaming
Client: HP Gaming | Role: Art Director