Twitch – Global
Twitch is one of the internet's most specific communities — and they can tell if you don't get them. As Creative Lead for two years, I owned the full scope of Twitch's marketing output: global campaigns, social, activations, Times Square. And my job was making sure we truly spoke their language. Leading a team of creatives, designers, animators, and producers, the challenge wasn't just making great work — it was making work that felt genuinely native to one of the most internet-fluent audiences in the world. And for two years, the internet natives approved. Mostly. —
Client: Twitch | Role: Concept, Creative Direction
Other projects:
HBO – Lovecraft Country
Client: HBO | Role: Concept, Art Direction
Wine & Shine
Client: Wine & Shine | Role: Concept, Creative Direction, Design
AssemblyAI
Client: AssemblyAI | Role: Concept, Creative Direction, Design
Roblox – The Takeover
Client: Roblox | Role: Concept, Creative Direction
Creative Riff
Client: Creative Riff | Role: Concept, Creative Direction, Design
Nike – For Members
Client: Nike | Role: Concept, Creative Direction, Design
HP – Omen Gaming
Client: HP Gaming | Role: Concept, Art Direction, Design
Microsoft – Back to School
Client: Microsoft | Role: Concept, Creative Direction
SHOOT! Plants
Client: SHOOT! | Role: Concept, Creative Direction, Design
Luna Dating
Client: Luna | Role: Concept, Creative Direction, Design