Lovecraft Country ranked as one of 2020’s hottest TV shows, so for its season finale HBO tasked us with creating a screening experience worthy of its captivating source material. But while the guest list quickly grew to over 500 attendees, there was one major challenge – making it COVID-safe. In the end, the solve was inspired by the show's very own 1950s setting – a haunted drive-in theater – complete with a slew of subliminal billboards, snacks and radio ads, all warning that things are not always what they might seem. —
