IBM – US Open

Together with Nexus Studios, I got to pitch, direct, and deliver IBM’s 2026 US Open sponsorship campaign, built around one simple idea: IBM’s AI brings fans closer to the court. By turning complex tennis data into intuitive, real-time insight — from serve probabilities and win likelihoods, to match momentum and player performance — the campaign showed how technology can transform the way fans experience the game. I led the creative vision from initial concept and pitch through production and final delivery, translating IBM’s powerful AI capabilities into a human, compelling story that made the invisible intelligence behind every point feel immediate and accessible. —

Client: IBM | Role: Concept, Creative Direction
Credits:

Client: IBM
Studio: Nexus Studios
Illustration: Melanie Climent / Joe Dennis  
Animation: Federica D'Urzo / Mathias Nielsen / Bethany Levy
Cell Animation: Hannah Lau-Walker
Sound: Rabble Studios


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