IBM – US Open

Whether you’re taking the 7 train to Queens or watching from home, the US Open app and website serve up AI-powered insights for every kind of fan. The USTA does this by working closely with IBM to drive value from massive amounts of US Open data, using AI to transform it into features that entertain and engage more than 14 million people around the world. —

Client: IBM | Role: Concept, Creative Direction
Credits:

Client: IBM
Studio: Nexus
Illustration: Melanie Climent / Joe Dennis  
Animation: Federica D'Urzo / Mathias Nielsen / Bethany Levy
Cell Animation: Hannah Lau-Walker
Sound: Rabble Studios


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