Nike – For Members

Nike wanted to speak to members who see the world through movement — athletes for whom every street, wall, and surface is an invitation. As Creative Lead, I developed the brand principles and visual language for their Membership communication: a campaign that treats the city itself as a canvas, with typography as architecture and the swoosh as a compositional force rather than just a logo. Everyday athleticism, celebrated at street level. —

Client: Nike | Role: Concept, Creative Direction, Design
Credits:

Client: Nike
Agency: Monks


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