Nike – For Members
Nike wanted to speak to members who see the world through movement — athletes for whom every street, wall, and surface is an invitation. As Creative Lead, I developed the brand principles and visual language for their Membership communication: a campaign that treats the city itself as a canvas, with typography as architecture and the swoosh as a compositional force rather than just a logo. Everyday athleticism, celebrated at street level. —
Client: Nike / Role: Creative Director, Concept & Design
Other Projects:
SHOOT!
Client: SHOOT! / Role: Creative Director, Concept & Design
IBM – US Open
Client: IBM / Role: Creative Director, Concept & Design
HBO – Lovecraft Country
Client: HBO / Role: Art Director, Concept & Design
AssemblyAI
Client: AssemblyAI / Role: Creative Director, Concept & Design
Teeny Tiny Homes
Personal Work / Role: Creative Director, Concept & Design
Wine & Shine
Client: Wine & Shine / Role: Creative Director, Concept & Design
Roblox – The Takeover
Client: Roblox / Role: Creative Director, Concept & Design
The Secret Life of Carts
Personal Work / Role: Creative Director, Concept & Design
Twitch – Global Campaigns
Client: Twitch / Role: Creative Director, Concept & Design
TwitchCon – Ams & SD
Client: Twitch / Role: Creative Director, Concept & Design