Luna Dating
Meet Luna, an AI personality on a mission to actually succeed in the matchmaking business! As a challenger brand, Luna aims to disrupt the dating world by focusing on quality versus quantity, and holding users accountable for their actions. With a fun personality, and a tongue-in-cheek attitude, she aims to be the antithesis to all other dating apps. So when I was tasked with developing Luna's brand, we quickly realized we needed something bold and fresh, in order to truly disrupt the visual language of the dating industry. —
Freelance work | Client: Luna
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