Luna Dating
Most dating apps feel disposable because they're designed that way. Luna wanted to be the opposite — an AI matchmaker built around meaningful connection and user accountability. The creative challenge was making that feel bold and desirable without losing its edge, because Luna has a personality: sassy, spicy, and confident. I led the brand identity from concept to execution, building a visual language that reflects exactly that — electric green rooted in freshness and vitality. The visual opposite of every other app in the category. —
Client: Luna
Other projects:
TwitchCon – Global
Agency: Monks | Client: Twitch
Microsoft – Back to School
Client: Microsoft
Twitch – Global
Agency: Monks | Client: Twitch
Nike – For Members
Agency: Monks | Client: Nike
AssemblyAI
Studio: Good Secrets | Client: AssemblyAI
HP – Gamer Brains
Agency: Giant Spoon | Client: HP
HBO – Lovecraft Country
Agency: Giant Spoon | Client: HBO
Creative Riff
Client: Creative Riff
HP – Omen Gaming
Agency: Giant Spoon | Client: HP