Luna Dating
Most dating apps feel disposable because they're designed that way. Luna wanted to be the opposite — an AI matchmaker built around meaningful connection and user accountability. The creative challenge was making that feel bold and desirable without losing its edge, because Luna has a personality: sassy, spicy, and confident. I led the brand identity from concept to execution, building a visual language that reflects exactly that — electric green rooted in freshness and vitality. The visual opposite of every other app in the category. —
Client: Luna | Role: Concept, Creative Direction, Design
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