Creative Riff
Creative Riff, an LA/NY experiential agency, put their creative philosophy right in their name. Riffing, iterating, and letting one idea sparking the next. The brand needed to embody that process, so I built the identity around a single evolving mark: an R that never settles, constantly mutating across contexts the way a good idea never stays still. The visual system doesn't just represent Creative Riff — it performs the very thing they believe in. —
Client: Creative Riff | Role: Concept, Creative Direction, Design
Other projects:
Teeny Tiny Homes
Personal Work | Role: Concept, Creative Direction, Design
IBM – US Open
Client: IBM | Role: Concept, Creative Direction
HP – Gamer Brains
Client: HP Gaming | Role: Concept, Creative Direction
Twitch – Global
Client: Twitch | Role: Concept, Creative Direction
AssemblyAI
Client: AssemblyAI | Role: Concept, Creative Direction, Design
The Secret Life of Carts
Personal Work | Role: Concept, Creative Direction, Design
HP – Omen Gaming
Client: HP Gaming | Role: Concept, Art Direction, Design
HBO – Lovecraft Country
Client: HBO | Role: Concept, Art Direction
TwitchCon – Global
Client: Twitch | Role: Concept, Creative Direction
SHOOT!
Client: SHOOT! | Role: Concept, Creative Direction, Design