Creative Riff
Creative Riff, an LA/NY experiential agency, put their creative philosophy right in their name. Riffing, iterating, and letting one idea sparking the next. The brand needed to embody that process, so I built the identity around a single evolving mark: an R that never settles, constantly mutating across contexts the way a good idea never stays still. The visual system doesn't just represent Creative Riff — it performs the very thing they believe in. —
Client: Creative Riff | Role: Concept, Creative Direction, Design
Other projects:
AssemblyAI
Client: AssemblyAI | Role: Concept, Creative Direction, Design
HP – Gamer Brains
Client: HP Gaming | Role: Concept, Creative Direction
Microsoft – Back to School
Client: Microsoft | Role: Concept, Creative Direction
Luna Dating
Client: Luna | Role: Concept, Creative Direction, Design
Nike – For Members
Client: Nike | Role: Concept, Creative Direction, Design
Roblox – The Takeover
Client: Roblox | Role: Concept, Creative Direction
HP – Omen Gaming
Client: HP Gaming | Role: Concept, Art Direction, Design
Wine & Shine
Client: Wine & Shine | Role: Concept, Creative Direction, Design
TwitchCon – Global
Client: Twitch | Role: Concept, Creative Direction
Twitch – Global
Client: Twitch | Role: Concept, Creative Direction