Creative Riff
Creative Riff, an LA/NY experiential agency, put their creative philosophy right in their name. Riffing, iterating, and letting one idea sparking the next. The brand needed to embody that process, so I built the identity around a single evolving mark: an R that never settles, constantly mutating across contexts the way a good idea never stays still. The visual system doesn't just represent Creative Riff — it performs the very thing they believe in. —
Client: Creative Riff | Creative Director
Other projects:
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Twitch – Global
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Luna Dating
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HP – Omen Gaming
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Roblox – The Takeover
Client: Roblox | Role: Creative Director
HP – Gamer Brains
Client: HP Gaming | Role: Creative Director
TwitchCon – Global
Client: Twitch | Role: Creative Director
HBO – Lovecraft Country
Client: HBO | Role: Art Director