Creative Riff
Creative Riff, an LA/NY experiential agency, put their creative philosophy right in their name. Riffing, iterating, and letting one idea sparking the next. The brand needed to embody that process, so I built the identity around a single evolving mark: an R that never settles, constantly mutating across contexts the way a good idea never stays still. The visual system doesn't just represent Creative Riff — it performs the very thing they believe in. —
Client – Creative Riff / Role – Concept, Creative Direction, Design
Other Projects:
Microsoft – Back to School
Client: Microsoft / Role: Creative Director, Concept & Design
TwitchCon – Ams & SD
Client: Twitch / Role: Creative Director, Concept & Design
Luna
Client: Luna / Role: Creative Director, Concept & Design
SHOOT!
Client: SHOOT! / Role: Creative Director, Concept & Design
Roblox – The Takeover
Client: Roblox / Role: Creative Director, Concept & Design
HP – Gamer Brains
Client: HP Gaming / Role: Creative Director, Concept & Design
Wine & Shine
Client: Wine & Shine / Role: Creative Director, Concept & Design
Teeny Tiny Homes
Personal Work / Role: Creative Director, Concept & Design
IBM – US Open
Client: IBM / Role: Creative Director, Concept & Design
HBO – Lovecraft Country
Client: HBO / Role: Art Director, Concept & Design