AssemblyAI
AssemblyAI wanted to stop looking like a developer tool and start feeling like a leader in conversational AI. The creative challenge was making something invisible — sound, voice, and the meaning carried by spoken words — feel tangible and alive. Working with the team at Good Secrets, I had the pleasure of developing and executing a visual identity built around that exact idea: sound rendered as physical force. —
Client: AssemblyAI | Role: Concept, Creative Direction, Design
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