TwitchCon – Global
In 2022, TwitchCon went global — two massive community events, Amsterdam and San Diego, back to back. I spearheaded the creative direction for both: translating Twitch's digital brand into a fully immersive physical world, drawn from the most iconic moments in the platform's history. That meant branding the entire venue and conceiving all the activations inside it — every touchpoint built around a single rallying cry: The Ultimate Squad Up. The result was pure chaos, in the best possible way. —
Client: Twitch | Role: Concept, Creative Direction
Other projects:
Nike – For Members
Client: Nike | Role: Concept, Creative Direction, Design
Teeny Tiny Homes
Personal Work | Role: Concept, Creative Direction, Design
HBO – Lovecraft Country
Client: HBO | Role: Concept, Art Direction
Microsoft – Back to School
Client: Microsoft | Role: Concept, Creative Direction
The Secret Life of Carts
Personal Work | Role: Concept, Creative Direction, Design
Creative Riff
Client: Creative Riff | Role: Concept, Creative Direction, Design
SHOOT!
Client: SHOOT! | Role: Concept, Creative Direction, Design
HP – Gamer Brains
Client: HP Gaming | Role: Concept, Creative Direction
AssemblyAI
Client: AssemblyAI | Role: Concept, Creative Direction, Design
Twitch – Global
Client: Twitch | Role: Concept, Creative Direction