HP – Gamer Brains

What does the way you play say about who you are? HP wanted to explore the cognitive side of gaming and turn the insight into something people would actually want to share. The answer was a personality system built around eight gamer archetypes — each one a distinct character with its own world, material, and visual identity. The Captain, The Rogue, The Muse. Part personality quiz, part character universe, I led creative direction on the concept, the visual system, and the 3D character design — grounding the whole thing in contemporary personality research. —

Agency: Giant Spoon | Client: HP

Credits:

Role: Creative Director
Creative Partner: Travis Broyles
Client: HP Gaming
Agency: Giant Spoon
Production: Company3 / Monks / Pull
Take the Quiz: Gamer Brain

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Other projects:

Microsoft – Back to School

Client: Microsoft

HP – Omen Gaming

Agency: Giant Spoon | Client: HP

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Twitch – Global

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Nike – For Members

Agency: Monks | Client: Nike

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