HP – Gamer Brains

Gamers have powerful minds. From better response time to sharpened thinking – playing games can help you approach challenges in very creative ways. But what does gaming say about who you are as a person? We wanted to explore the ways our gaming habits shape us, so we conducted some studies, interviewed gamers and non-gamers alike, and looked at the most state-of-the-art personality research. Then we alpha, beta, and omega tested our insights, before sharing them with the world in the most playful way possible – a personality quiz. —

Agency: Giant Spoon | Client: HP

Credits
Role: Creative Director
Creative Partner: Travis Broyles
Agency: Giant Spoon
Production: Method Studios / Media Monks / Pull

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