HP – Gamer Brains

What's a quality gamers can genuinely claim as their own? Perhaps they can't claim to be amazing runners, or excellent lifters. But something they can truly claim, is their mental ability! On behalf of HP, we wanted to turn that insight into something fun and highly shareable. So we dug a little deeper, did some actual research, and developed a personality system built around eight gamer archetypes — each one a distinct character with its own world, material qualities, and visual identity. Part personality quiz, part character universe, we led creative direction on the concept, the visual system, and the 3D character design — grounding the whole experience in contemporary personality research. —

Client: HP Gaming / Role: Creative Director, Concept & Design
Credits:

Client: HP Gaming
Agency: Giant Spoon
Creative Director: Tiberiu Sirbu
Creative Director: Travis Broyles
Producer: Jamie Samuel Sinclair
Production: Company3 / Monks / Pull


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