HP – Omen Gaming

Gaming communities are notoriously resistant to brands trying to buy their way in. OMEN by HP wanted something harder to fake — genuine credibility. Over several years, I served as Creative Art Lead on the HP OMEN account, helping build the visual world that would transform the brand from a hardware label into a full-fledged gaming lifestyle brand. That meant everything: social content, esports activations, live events, influencer partnerships, and brand campaigns — each one designed to feel native to the culture rather than imported from a marketing department. Know No Bounds wasn't just a tagline. It was a promise the brand actually kept. —

Agency: Giant Spoon | Client: HP
Credits:

Role: Art Director
Client: HP Gaming
Agency: Giant Spoon
Production: Little Village Films / Sergi Castella
Photography: Oscar Zabala / Toby Pederson


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