HP – Omen Gaming
Gaming communities are notoriously resistant to brands trying to buy their way in. OMEN by HP wanted something harder to fake — genuine credibility. Over several years, I served as Creative Art Lead on the HP OMEN account, helping build the visual world that would transform the brand from a hardware label into a full-fledged gaming lifestyle brand. That meant everything: social content, esports activations, live events, influencer partnerships, and brand campaigns — each one designed to feel native to the culture rather than imported from a marketing department. —
Client: HP Gaming / Role: Art Director, Concept & Design
Other Projects:
IBM – US Open
Client: IBM / Role: Creative Director, Concept & Design
Creative Riff
Client – Creative Riff / Role – Concept, Creative Direction, Design
SHOOT!
Client: SHOOT! / Role: Creative Director, Concept & Design
The Secret Life of Carts
Personal Work / Role: Creative Director, Concept & Design
Microsoft – Back to School
Client: Microsoft / Role: Creative Director, Concept & Design
HBO – Lovecraft Country
Client: HBO / Role: Art Director, Concept & Design
Teeny Tiny Homes
Personal Work / Role: Creative Director, Concept & Design
TwitchCon – Ams & SD
Client: Twitch / Role: Creative Director, Concept & Design
Luna
Client: Luna / Role: Creative Director, Concept & Design
Nike – For Members
Client: Nike / Role: Creative Director, Concept & Design