HP – Omen Gaming
Gaming communities are notoriously resistant to brands trying to buy their way in. OMEN by HP wanted something harder to fake — genuine credibility. Over several years, I served as Creative Art Lead on the HP OMEN account, helping build the visual world that would transform the brand from a hardware label into a full-fledged gaming lifestyle brand. That meant everything: social content, esports activations, live events, influencer partnerships, and brand campaigns — each one designed to feel native to the culture rather than imported from a marketing department. —
Client: HP Gaming | Role: Concept, Art Direction, Design
Other projects:
HP – Gamer Brains
Client: HP Gaming | Role: Concept, Creative Direction
The Secret Life of Carts
Personal Work | Role: Concept, Creative Direction, Design
SHOOT!
Client: SHOOT! | Role: Concept, Creative Direction, Design
Creative Riff
Client: Creative Riff | Role: Concept, Creative Direction, Design
Wine & Shine
Client: Wine & Shine | Role: Concept, Creative Direction, Design
AssemblyAI
Client: AssemblyAI | Role: Concept, Creative Direction, Design
TwitchCon – Global
Client: Twitch | Role: Concept, Creative Direction
Nike – For Members
Client: Nike | Role: Concept, Creative Direction, Design
Luna Dating
Client: Luna | Role: Concept, Creative Direction, Design
HBO – Lovecraft Country
Client: HBO | Role: Concept, Art Direction