Roblox – The Takeover

Together with my long-time creative collaborator Travis Broyles, we conceived and spearheaded The Takeover, a platform-wide Roblox event that merged 48 interconnected game worlds. We directed both the internal creative team and external developers from concept to launch, while also crafting and overseeing the marketing campaign to ensure the experience and its promotion delivered a cohesive, high-energy player journey across the platform. —

Client: Roblox | Role: Creative Director
Credits:

Client: Roblox
Creative Partner: Travis Broyles
Art Director: Kelly Kim
Game Development: Twin Atlas
Key Art: Study Hall
Social Animations: Sam Hochman 
In-Game Illustration: Rafael Dante


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