Twitch – Global Campaigns

Twitch is pure madness, but like... the good type! So when I joined the Twitch dedicated Media.Monks team, I braced myself for a hell of a ride. Due to its massive growth, there was opportunity for lots of new branding content, campaigns, activations and promotional material. So with a dedicated team of more than 20 designers, animators, producers and creatives, we set out to connect with one of the most internet-y cultures on, well, the internet... and partnered with Twitch’s internal team for a mad-dash through the most riveting wonders of the Twitch universe. —

Agency: Media.Monks | Client: Twitch

We've created a wide range of content, from launching the Twitch Rivals rebrand, to shining a spotlight on black creators during Black History Month.

We also created content announcing new product features, such as Ads Manager and Creator Goals, or special events like Move Forward Fest.

For the Tokyo 2020 Olympics we partnered with NBC and championed a series of speciality shows covering all the competitions, Twitch style.

We welcomed /Gaules to New York – Brazils number one streamer – and made a big splash out of his many accomplishments in Times Square.

We held the first ever Twitch Gaming Gathering for the gamers among us – a three day game celebration featuring some of the biggest names in gaming.

During Asian American and Pacific Islander Heritage Month we took over New York's Times Square with a vibrant display of our biggest API creators.

For the new year, we invited users – new and old alike – to join us in unlocking all sorts of new creators, games, and fresh new content.

Credits
Role: Creative Lead / Sr. Art Director
Agency: Media.Monks
Production: Media.Monks

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