TwitchCon – Ams & SD

In 2022, TwitchCon went global — two massive community events, Amsterdam and San Diego, back to back. I spearheaded the creative direction for both: translating Twitch's digital brand into a fully immersive physical world, drawn from the most iconic moments in the platform's history. That meant branding the entire venue and conceiving all the activations inside it — every touchpoint built around a single rallying cry: The Ultimate Squad Up. The result was pure chaos, in the best possible way. —

Client: Twitch / Role: Creative Director, Concept & Design
Credits:

Client: Twitch
Agency: Monks
Creative Director: Tiberiu Sirbu
Design Director: Rafael Dante
Producers: Benjamin Davidson / David Solomon / Chelsea Searles
Copy: Patrick Tamisiea / Sean Ngo / Adrian Smith
Design: Eric Goldenberg / Elisabetta Gaspardo
Animation: Lisandro Suarez Poch / Paula Glickman / Kaitlin Miller


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