Microsoft – Back to School

I had the great opportunity of working with Microsoft, and lead the creative direction of one of their global summer campaigns. The goal was was to shift the focus away from school kids and parents, and pivot towards young adults getting ready for university. A great challenge indeed, but we dived right into it, and in the process developed a new and relevant summer look, helping Microsoft resonate in fresh and forward-thinking ways. —

Client: Microsoft
Credits:

My Role: Creative Director / Designer
Client: Microsoft


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