Microsoft – Back to School
Microsoft's Back to School campaign had always spoken to kids and parents. This time around they wanted to speak to Gen Z heading to university — a generation that can smell corporate from a mile away. So I pushed the creative somewhere Microsoft doesn't usually go, developing a visual language bold enough to actually mean something to that generation. Fluid shapes, saturated color, and copy with attitude. Not your parents' Microsoft. —
Client: Microsoft | Role: Concept, Creative Direction
Other projects:
HBO – Lovecraft Country
Client: HBO | Role: Concept, Art Direction
Nike – For Members
Client: Nike | Role: Concept, Creative Direction, Design
TwitchCon – Global
Client: Twitch | Role: Concept, Creative Direction
HP – Omen Gaming
Client: HP Gaming | Role: Concept, Art Direction, Design
Roblox – The Takeover
Client: Roblox | Role: Concept, Creative Direction
Creative Riff
Client: Creative Riff | Role: Concept, Creative Direction, Design
Teeny Tiny Homes
Personal Work | Role: Concept, Creative Direction, Design
HP – Gamer Brains
Client: HP Gaming | Role: Concept, Creative Direction
Twitch – Global
Client: Twitch | Role: Concept, Creative Direction
Luna Dating
Client: Luna | Role: Concept, Creative Direction, Design