Microsoft – Back to School
I was tasked by Microsoft with leading the creative development of their global summer campaign and shifting the previous year's focus from school kids and their parents, to cool college kids getting ready for university. A great challenge indeed, especially considering the complex corporate environment it had to get approved in! But we dived right into it, holding nothing back, and eventually managed to win everybody over, going bolder than ever! —
Contract Project | Client: Microsoft
Other projects:
![](https://cdn.myportfolio.com/167f0ff4827874dcb475fe3c2efe6133/86d25b5f-3b87-40d2-948b-22442ea1a24a_rwc_206x0x1513x1080x1513.jpg?h=ba8ad157534615dc28a386b946f9b3ca)
TwitchCon Amsterdam
Agency: Media.Monks | Client: Twitch
![](https://cdn.myportfolio.com/167f0ff4827874dcb475fe3c2efe6133/e1245ef3-c4df-4aea-a3bd-4b9caa78ca6f_rwc_0x0x1513x1079x1513.jpg?h=169311fa1d5e032941f4bee5af2a6d8d)
Nike – For Members
Agency: Media.Monks | Client: Nike
![](https://cdn.myportfolio.com/167f0ff4827874dcb475fe3c2efe6133/846f5629-9771-4344-8d80-3fbb15259f92_rwc_84x0x630x450x630.gif?h=5b81dfc5bae47f7b5be937a62f79a50c)
HP Gaming – Brand Building
Agency: Giant Spoon| Client: HP
![](https://cdn.myportfolio.com/167f0ff4827874dcb475fe3c2efe6133/07d488f4-607a-4337-9059-61ad4d1f6f36_rwc_206x0x1513x1080x1513.jpg?h=73aee5f124cb47537a5afc377054efd2)
HP Gaming – Social Content
Agency: Giant Spoon | Client: HP
![](https://cdn.myportfolio.com/167f0ff4827874dcb475fe3c2efe6133/5e577608-96ff-443d-b4bc-979ce94a4a52_rwc_0x0x700x499x700.gif?h=a68fda2904cca87eb560aeb0666bbaff)
HP Gaming – Gamer Brains
Agency: Giant Spoon | Client: HP
![](https://cdn.myportfolio.com/167f0ff4827874dcb475fe3c2efe6133/deda159a-6a3a-46fd-99cc-7a65c386d2b0_rwc_0x172x1221x871x1221.gif?h=4035f636243cadb238ebbc446f767d61)
Creative Riff Rebrand
Freelance Project | Client: Creative Riff
![](https://cdn.myportfolio.com/167f0ff4827874dcb475fe3c2efe6133/210d2a86-a8dc-42ab-aaee-a3b201c8d0d9_rwc_22x0x630x449x630.gif?h=1effaf627ad3c8c62958163f72b43dd3)
HBO – Lovecraft Country
Agency: Giant Spoon | Client: HBO
![](https://cdn.myportfolio.com/167f0ff4827874dcb475fe3c2efe6133/0b82f238-007d-462a-ae7e-1f61435f34cc_rwc_206x0x1513x1080x1513.jpg?h=b0bf23a7647ff29bdd26bddb36cba497)
Twitch – Global Campaigns
Agency: Media.Monks | Client: Twitch
![](https://cdn.myportfolio.com/167f0ff4827874dcb475fe3c2efe6133/41164b0a-df2a-407a-a6d9-fb41fd18fd52_rwc_206x0x1513x1080x1513.jpg?h=8d1c32e104cdf1c40a23d87541af6fd2)
The Secret Life of Carts
Personal Project