Microsoft – Back to School
Microsoft's global Back to School campaign had always spoken to kids and parents. But this time around they wanted to speak to Gen Z heading off to university — a generation that can smell corporate from a mile away. So as Creative Lead, I pushed the design and the team somewhere Microsoft doesn't usually go — fluid shapes, saturated color, and lines with a lot of attitude. A visual language bold enough to actually mean something to that generation. Not your parents' Microsoft! —
Client: Microsoft / Role: Creative Director, Concept & Design
Other Projects:
Nike – For Members
Client: Nike / Role: Creative Director, Concept & Design
TwitchCon – Ams & SD
Client: Twitch / Role: Creative Director, Concept & Design
Luna
Client: Luna / Role: Creative Director, Concept & Design
IBM – US Open
Client: IBM / Role: Creative Director, Concept & Design
HP – Gamer Brains
Client: HP Gaming / Role: Creative Director, Concept & Design
SHOOT!
Client: SHOOT! / Role: Creative Director, Concept & Design
The Secret Life of Carts
Personal Work / Role: Creative Director, Concept & Design
HBO – Lovecraft Country
Client: HBO / Role: Art Director, Concept & Design
Roblox – The Takeover
Client: Roblox / Role: Creative Director, Concept & Design
Twitch – Global Campaigns
Client: Twitch / Role: Creative Director, Concept & Design