Microsoft – Back to School

Microsoft's Back to School campaign had always spoken to kids and parents. This time around they wanted to speak to Gen Z heading to university — a generation that can smell corporate from a mile away. So I pushed the creative somewhere Microsoft doesn't usually go, developing a visual language bold enough to actually mean something to that generation. Fluid shapes, saturated color, and copy with attitude. Not your parents' Microsoft. —

Client: Microsoft

Credits:

My Role: Creative Director / Designer
Client: Microsoft

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