Microsoft – Back to School
Microsoft's global Back to School campaign had always spoken to kids and parents. But this time around they wanted to speak to Gen Z heading off to university — a generation that can smell corporate from a mile away. So as Creative Lead, I pushed the design and the team somewhere Microsoft doesn't usually go — fluid shapes, saturated color, and lines with a lot of attitude. A visual language bold enough to actually mean something to that generation. Not your parents' Microsoft! —
Client: Microsoft | Role: Concept, Creative Direction
Other projects:
Nike – For Members
Client: Nike | Role: Concept, Creative Direction, Design
HP – Gamer Brains
Client: HP Gaming | Role: Concept, Creative Direction
SHOOT!
Client: SHOOT! | Role: Concept, Creative Direction, Design
HBO – Lovecraft Country
Client: HBO | Role: Concept, Art Direction
HP – Omen Gaming
Client: HP Gaming | Role: Concept, Art Direction, Design
AssemblyAI
Client: AssemblyAI | Role: Concept, Creative Direction, Design
Luna Dating
Client: Luna | Role: Concept, Creative Direction, Design
Creative Riff
Client: Creative Riff | Role: Concept, Creative Direction, Design
The Secret Life of Carts
Personal Work | Role: Concept, Creative Direction, Design
Twitch – Global
Client: Twitch | Role: Concept, Creative Direction