Microsoft – Back to School
I was tasked by Microsoft with leading the creative development of their global summer campaign and shifting the previous year's focus from school kids and their parents, to cool college kids getting ready for university. A great challenge indeed, especially considering the complex corporate environment it had to get approved in! But we dived right into it, holding nothing back, and eventually managed to win everybody over, going bolder than ever! —
Contract Project | Client: Microsoft
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