SHOOT!
Most plant brands look like they were designed by vegans — earthy tones, soft type, farmers market energy. SHOOT! plant pop-up wanted none of that. The brief was bold plants for small spaces, so for the visual identity we went in the exact opposite direction. Brutalist type, lo-fi photography, electric colors, and the visual language of streetwear drops. The asymmetry between the small plant shop and the loud brand, IS the concept. The bigger the identity, the more the product surprises you. —
Client: SHOOT! | Role: Concept, Creative Direction, Design
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