Creative Riff Rebrand
Creative Riff is an LA/NY-based experiential agency that needed a flexible brand system – something that's both impactful and fresh – but also builds awareness and recognition around their creative capabilities. So the insight we eventually landed on was that, if an agency is "always riffing", then that agency is always changing – "always in a state of flux". So we developed a brand concept centered around one organic element that’s malleable and ever-changing, and adapts to any new challenge, just like them. —
Freelance work | Client: Creative Riff
Other projects:
![](https://cdn.myportfolio.com/167f0ff4827874dcb475fe3c2efe6133/86d25b5f-3b87-40d2-948b-22442ea1a24a_rwc_206x0x1513x1080x1513.jpg?h=ba8ad157534615dc28a386b946f9b3ca)
TwitchCon Amsterdam
Agency work | Client: Twitch
![](https://cdn.myportfolio.com/167f0ff4827874dcb475fe3c2efe6133/5e577608-96ff-443d-b4bc-979ce94a4a52_rwc_0x0x700x499x700.gif?h=a68fda2904cca87eb560aeb0666bbaff)
HP Gaming – Gamer Brains
Agency work | Client: HP
![](https://cdn.myportfolio.com/167f0ff4827874dcb475fe3c2efe6133/210d2a86-a8dc-42ab-aaee-a3b201c8d0d9_rwc_22x0x630x449x630.gif?h=1effaf627ad3c8c62958163f72b43dd3)
HBO – Lovecraft Country
Agency work | Client: HBO
![](https://cdn.myportfolio.com/167f0ff4827874dcb475fe3c2efe6133/53dbcffb-8c35-4643-bb0f-4bb9e0fb349d_rwc_206x0x1513x1080x1513.jpg?h=01c7caa8b3f58cec47da7d6fc5c9937c)
AssemblyAI – Brand Campaign
Freelance work | Client: AssemblyAI
![](https://cdn.myportfolio.com/167f0ff4827874dcb475fe3c2efe6133/e1245ef3-c4df-4aea-a3bd-4b9caa78ca6f_rwc_0x0x1513x1079x1513.jpg?h=169311fa1d5e032941f4bee5af2a6d8d)
Nike – For Members
Agency work | Client: Nike
![](https://cdn.myportfolio.com/167f0ff4827874dcb475fe3c2efe6133/afde7125-1ef4-4ea2-b69a-bc95fd341c01_rwc_0x0x1513x1079x1513.jpg?h=b25f3bf25b1d0164f50eb43a16724e7d)
Microsoft – Back to School
Contract work | Client: Microsoft
![](https://cdn.myportfolio.com/167f0ff4827874dcb475fe3c2efe6133/0b82f238-007d-462a-ae7e-1f61435f34cc_rwc_206x0x1513x1080x1513.jpg?h=b0bf23a7647ff29bdd26bddb36cba497)
Twitch – Global Campaigns
Agency work | Client: Twitch
![](https://cdn.myportfolio.com/167f0ff4827874dcb475fe3c2efe6133/41164b0a-df2a-407a-a6d9-fb41fd18fd52_rwc_206x0x1513x1080x1513.jpg?h=8d1c32e104cdf1c40a23d87541af6fd2)
The Secret Life of Carts
Personal work
![](https://cdn.myportfolio.com/167f0ff4827874dcb475fe3c2efe6133/46246c48-faa8-4138-af6a-3e63d1f14de8_rwc_0x270x1920x1370x1920.jpg?h=aa8421ea12a25362a72bf63fbb261ee1)
Luna Dating App
Freelance work | Client: Luna
![](https://cdn.myportfolio.com/167f0ff4827874dcb475fe3c2efe6133/07d488f4-607a-4337-9059-61ad4d1f6f36_rwc_206x0x1513x1080x1513.jpg?h=73aee5f124cb47537a5afc377054efd2)
HP Gaming – Social Content
Agency work | Client: HP