Creative Riff Rebrand
Creative Riff is an LA/NY-based experiential agency that needed a flexible brand system – something that's both impactful and fresh – but also builds awareness and recognition around their creative capabilities. So the insight we eventually landed on was that, if an agency is "always riffing", then that agency is always changing – "always in a state of flux". So we developed a brand concept centered around one organic element that’s malleable and ever-changing, and adapts to any new challenge, just like them. —
Freelance work | Client: Creative Riff
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