Creative Riff Rebrand

Creative Riff, an LA/NY-based experiential agency, sought a flexible brand system to distinguish themselves in a highly competitive market. Drawing inspiration from their name, I developed a concept centered on perpetual evolution—'riffing' as a metaphor for constant creative adaptation. Leading the design and art direction, I crafted a dynamic visual identity featuring organic, malleable elements that reflect the agency's ever-changing nature and creative agility. —

Freelance work | Client: Creative Riff

Credits:

Role: Creative Director / Designer
Client: Creative Riff

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