Creative Riff Rebrand
Creative Riff is an LA/NY-based experiential agency that needed a flexible brand system that can stand out amongst their competitors. Something impactful and fresh, that can also build awareness and recognition around their creative skillsets. And the insight that eventually brought us to our creative solutions was: if an agency is always riffing, then that agency is always changing — it's always in a state of flux. So I developed a brand concept centered around one organic element that’s malleable, ever-changing, and adapts to any new challenge, just like Creative Riff. —
Freelance work | Client: Creative Riff
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