Creative Riff Rebrand
Creative Riff is an LA/NY-based experiential agency that needed a flexible brand system – something that's both impactful and fresh – but also builds awareness and recognition around their creative capabilities. So the insight we eventually landed on was that, if an agency is "always riffing", then that agency is always changing – "always in a state of flux". So we developed a brand concept centered around one organic element that’s malleable and ever-changing, and adapts to any new challenge, just like them. —
Freelance Project | Client: Creative Riff
Other projects:
![](https://cdn.myportfolio.com/167f0ff4827874dcb475fe3c2efe6133/86d25b5f-3b87-40d2-948b-22442ea1a24a_rwc_206x0x1513x1080x1513.jpg?h=ba8ad157534615dc28a386b946f9b3ca)
TwitchCon Amsterdam
Agency: Media.Monks | Client: Twitch
![](https://cdn.myportfolio.com/167f0ff4827874dcb475fe3c2efe6133/41164b0a-df2a-407a-a6d9-fb41fd18fd52_rwc_206x0x1513x1080x1513.jpg?h=8d1c32e104cdf1c40a23d87541af6fd2)
The Secret Life of Carts
Personal Project
![](https://cdn.myportfolio.com/167f0ff4827874dcb475fe3c2efe6133/5e577608-96ff-443d-b4bc-979ce94a4a52_rwc_0x0x700x499x700.gif?h=a68fda2904cca87eb560aeb0666bbaff)
HP Gaming – Gamer Brains
Agency: Giant Spoon | Client: HP
![](https://cdn.myportfolio.com/167f0ff4827874dcb475fe3c2efe6133/210d2a86-a8dc-42ab-aaee-a3b201c8d0d9_rwc_22x0x630x449x630.gif?h=1effaf627ad3c8c62958163f72b43dd3)
HBO – Lovecraft Country
Agency: Giant Spoon | Client: HBO
![](https://cdn.myportfolio.com/167f0ff4827874dcb475fe3c2efe6133/0b82f238-007d-462a-ae7e-1f61435f34cc_rwc_206x0x1513x1080x1513.jpg?h=b0bf23a7647ff29bdd26bddb36cba497)
Twitch – Global Campaigns
Agency: Media.Monks | Client: Twitch
![](https://cdn.myportfolio.com/167f0ff4827874dcb475fe3c2efe6133/afde7125-1ef4-4ea2-b69a-bc95fd341c01_rwc_0x0x1513x1079x1513.jpg?h=b25f3bf25b1d0164f50eb43a16724e7d)
Microsoft – Back to School
Contract Project | Client: Microsoft
![](https://cdn.myportfolio.com/167f0ff4827874dcb475fe3c2efe6133/07d488f4-607a-4337-9059-61ad4d1f6f36_rwc_206x0x1513x1080x1513.jpg?h=73aee5f124cb47537a5afc377054efd2)
HP Gaming – Social Content
Agency: Giant Spoon | Client: HP
![](https://cdn.myportfolio.com/167f0ff4827874dcb475fe3c2efe6133/846f5629-9771-4344-8d80-3fbb15259f92_rwc_84x0x630x450x630.gif?h=5b81dfc5bae47f7b5be937a62f79a50c)
HP Gaming – Brand Building
Agency: Giant Spoon| Client: HP
![](https://cdn.myportfolio.com/167f0ff4827874dcb475fe3c2efe6133/e1245ef3-c4df-4aea-a3bd-4b9caa78ca6f_rwc_0x0x1513x1079x1513.jpg?h=169311fa1d5e032941f4bee5af2a6d8d)
Nike – For Members
Agency: Media.Monks | Client: Nike