HP – Brand Building

In order to introduce HP's new gaming brand into a highly competitive category, we accepted a challenge – turn OMEN into a gaming lifestyle brand across all channels. Led by a multidisciplinary team that lives and breathes gaming, we developed a content strategy designed to build credibility within the gaming community and shifted OMEN from an unknown contender to a full-fledged lifestyle brand. —

Agency: Giant Spoon| Client: HP

We created GGWP, a first-of-its-kind gaming talk-show, featuring one of esports biggest talents – Vincent Wang aka "Biofrost".

We also developed and launched OMEN Dojo & Shoutcrash – original content programs – tailored for the front page of Twitch.

We even created activations such as the OMEN Challenge at TwitchCon, OMEN Arcade at PAX, and a global partnership with The Overwatch League.

Credits
Role: Art Director / Designer
Agency: Giant Spoon
Production: Little Village Films / Sergi Castella
Photography: Oscar Zabala / Toby Pederson

Press
Digiday
Nerd Reactor

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