HP Gaming – Brand Building

In order to introduce HP's new gaming brand into this highly competitive category, we accepted a major challenge: turning OMEN into a lifestyle brand, across all channels. Led by a multidisciplinary team that lives and breathes gaming, we developed a content machine designed to build credibility within the gaming community, and eventually helped OMEN shift from unknown contender, to a respected, full-fledged gaming brand. —

Agency work | Client: HP
Credits:

Role: Art Director / Designer
Client: Omen by HP
Agency: Giant Spoon
Production: Little Village Films / Sergi Castella
Photography: Oscar Zabala / Toby Pederson


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