Time Bankers

For this project, me and my buddy Paolo accepted a challenge – to increase volunteering among young people in Italy. Historically the country's had a rich tradition of volunteering, but this has fallen to a record low in the past decades. So the aim was to reinvent volunteering and turn it into something fun, modern and easy to do. Our greatest insight came from the video game industry, and it led to the idea of Time Bankers – a social app where we gamified the process of signing up for volunteering activities. —

Type: Personal Project / Role: Art Direction & Design