Time Bankers

For our thesis project we approached the problem of decreasing volunteering among young people in Italy. Historically the country has had a rich tradition of volunteering, but this has fallen to a record low in the past decades. With the Time Bankers campaign we aimed to reinvent volunteering and turn it into something fun, modern and easy to do. Our greatest insight came form the video game industry, so we provided a solution where we gamified the whole process of signing up for volunteering activities. —

Product Design, Art Direction