OMEN – Social Content

In 2019, we got to run the OMEN content studio from our headquarters at Giant Spoon. And by assembling a renegade crew of makers, bakers, pirates and crooks, we managed to turn our scrappy little studio into a content hub worthy of a global audience. Embracing a DIY approach, we created a wide range of content and social campaigns, featuring everything from European esports teams to futuristic product facilities, all catering to a global fan base. —

Client: OMEN / Agency Work
We elevated OMEN products to life by transforming our studio into all kinds of backdrops, scenarios and mechanical rigs, turning hardware into iconic design.
For a week, we transformed OMEN's channels into a pretend portrait studio, catering to the fans of team Origen. The guys even met Frankie. 
We even got to shoot the mighty CLG Red, promoting the all-female team in an industry that's lagging behind when it comes to equal representation.
But most importantly, we got to experiment with new techniques, test out content ideas, and explore the cultural boundaries of the gaming community.
Credits
Role: Creative Director / Art Director
Agency: Giant Spoon
Photography: Philip Warner Patton / Daniel Collopy

Press
AdWeek




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