OMEN – Social Content

In 2019, we got to run the OMEN content studio from our headquarters at Giant Spoon. And by assembling a renegade crew of makers, bakers, pirates and crooks, we managed to turn our scrappy little studio into a content hub worthy of a global audience. Embracing a DIY approach, we created a wide range of content and social campaigns, featuring everything from European esports teams to futuristic product facilities, all catering to a global fan base. —

Agency: Giant Spoon | Client: OMEN
We elevated hardware to iconic design and even transformed OMEN's channels into a pretend-portrait-studio campaign, catering to the fans of team Origen.
We experimented with new techniques, tested out new content ideas, and explored the cultural boundaries of the gaming community.
And we even got to shoot the mighty CLG Red, promoting the all-female team in an industry that's lagging behind when it comes to equal representation.
Credits
Role: Creative Director / Sr. Art Director
Agency: Giant Spoon
Photography: Philip Warner Patton / Daniel Collopy

Press
Adweek




↑ Back to Work

Other projects:

Everything's OK
Freelance Project | Client: Everything's OK
OMEN – Squad
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Drylab – Enhance
Agency: Graphiq | Client: Drylab
Modern Life Illustrated
Personal Project
OMEN – Brand Building
Agency: Giant Spoon| Client: OMEN
Time Bankers
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HBO – Lovecraft Country
Agency: Giant Spoon | Client: HBO
La Fierarie
Freelance Project | Client: Dad
Impossible City
Personal Project
OMEN – Gamer Brains
Agency: Giant Spoon | Client: OMEN