HP OMEN – Squad

As a challenger brand, HP OMEN tasked us with maximizing their brand awareness in the online gaming community. This meant marketing to a uniquely skeptical audience and building a social voice that’s respected by its members. So we rolled up our sleeves, put our heads together and started at the grassroots level, scouting small but dedicated streamers and inviting them into a micro-influencer, affiliate program – The OMEN Squad. —

Agency: Giant Spoon | Client: HP OMEN
We looked at what inspires gaming culture, and created an authentic welcome package for the Squad. Conditions were simply – use it only if you like it.
The program was a success, with the launch alone reaching more than 114.000 views on Twitter, and lots of shoutouts in the feed.
Credits
Role: Art Director / Designer
Agency: Giant Spoon




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