HP – Gaming Content

In 2019, we got to run the HP OMEN content studio from our headquarters at Giant Spoon. And by assembling a renegade crew of makers, bakers, pirates and crooks, we managed to turn our scrappy little studio into a content hub worthy of a global audience. Embracing a DIY approach, we created a wide range of content and social campaigns, featuring everything from European esports teams to futuristic product facilities, all catering to a global fan base. —

Agency: Giant Spoon | Client: HP
We experimented with new techniques, tested out new content ideas, and explored the cultural boundaries of the gaming community.
We elevated hardware to iconic design and even transformed OMEN's channels into a pretend-portrait-studio campaign, catering to the fans of team Origen.
We looked at what inspires gaming culture and created an authentic welcome package for OMEN's micro-influencer affiliate program, the OMEN Squad. 
And we even got to shoot the mighty CLG Red, promoting the all-female team in an industry that's lagging behind when it comes to equal representation.
Credits
Role: Creative Director / Sr. Art Director
Agency: Giant Spoon
Photography: Philip Warner Patton / Daniel Collopy

Press
Adweek


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