










We experimented with new techniques, tested out new content ideas, and explored the cultural boundaries of the gaming community.






We elevated hardware to iconic design and even transformed OMEN's channels into a pretend-portrait-studio campaign, catering to the fans of team Origen.













We looked at what inspires gaming culture and created an authentic welcome package for OMEN's micro-influencer affiliate program, the OMEN Squad.








And we even got to shoot the mighty CLG Red, promoting the all-female team in an industry that's lagging behind when it comes to equal representation.



Credits
Role: Creative Director / Sr. Art Director
Agency: Giant Spoon
Photography: Philip Warner Patton / Daniel Collopy
Press
Adweek
↑ Back to Art Direction
Role: Creative Director / Sr. Art Director
Agency: Giant Spoon
Photography: Philip Warner Patton / Daniel Collopy
Press
Adweek
↑ Back to Art Direction