Highlights Magazine – Try

For 74 years, Highlights Magazine has been envisioning an optimistic world where kids can be their best selves. The beloved brand’s purpose has always been rooted in helping kids become more resilient, interested, hopeful, and open to trying on new things – because when you focus on the bright side, the world is full of potential. So with their first ever brand campaign, we had the opportunity to modernized this message, and introduce millennial parents to a brand that's fully dedicated to the wellbeing of their kids. —